Francis Ramsden

Francis Ramsden focuses on digital marketing, strategy and ecommerce for The Collective’s growing roster of music and talent clients. Working alongside managers and their clients, Francis strives to maximize the exposure and engagement of artists, while capitalizing on the direct to fan relationship now made possible through digital technologies.

Prior to joining The Collective in September of 2009, Francis worked at Universal Music Group for three years; first at Universal Music Group Distribution (UMGD) and then at Interscope Records. While at UMGD, Francis managed online promotions for all Universal Music labels accounting for hundreds of thousands of consumer responses, opt-ins, leads and millions of impressions. He also managed the media planning for releases of such artists as The Police, Yeah Yeah Yeahs, Angels & Airwaves and the Across The Universe soundtrack.

At Interscope Records, Francis managed the digital marketing for artists like Keane and M.I.A. as well as the Oscar Award winning Slumdog Millionaire soundtrack. He also spearheaded efforts in affiliate marketing that lead Interscope to become a top affiliate iTunes account. During the end of his tenure at Interscope, Francis focused on direct to consumer marketing for a variety of artists including: Marylin Manson, Yeah Yeah Yeahs and Kate Voegele.

Prior to working in music and entertainment, Francis worked in consulting as a project manager in the pharmaceutical and health care industries, implementing cloud based CRM solutions like Salesforce.com.

Francis is a graduate of the University of Southern California where he was the recipient of the President’s and Norman Toping Scholarships.