Nate Auerbach

Nate Auerbach specializes in digital marketing and strategy for The Collective’s thriving roster of music talent. He works closely with the artists to maximize their reach in this limitless area of the industry. With a strong new media department under Aaron Ray, The Collective is able to service its artists with an aggressive strategy across the online, mobile and gaming sectors. The focus is to execute on initiatives that will help clients continue to reach their evolving fan base in a global market.

Nate joined The Collective in September 2008 to help oversee its social networking communities that bring in over 20 million users daily. He directs some of the largest artist networks in the world. In addition to marketing, Nate works hands-on with the clients to broaden their digital presence as the role of “manager” changes within the industry. He facilitates the artist-to-fan relationship that new media encourages, recognizing that communication with the audience in real time is essential.

Nate spent three years at MySpace and MySpace Music, where he established a strong foothold in event sponsorship while developing and marketing MySpace original programs. These programs include Rock for Darfur, MySpace Music’s only annual worldwide program which, under Nate’s direction in 2007, had 46 benefit shows taking place across five continents in one night. He is best known for being part of the small team that conceived, built and executed such tentpole franchises as MySpace Secret Shows,Artist on Artist and MySpace Transmissions, as well as Hey, Play This. . . !, an all-request live stream in which bands took requests from their fans in real time via MySpaceIM.

Nate has worked deeply with all of the major and independent labels in designing digital strategies for their artists. While at MySpace he expanded the company across the border to start MySpace Canada. In eight months, he established a unique brand infused with local flavor and built Canadian-centric programming that immediately impacted the country’s small music community. Nate later brokered a partnership with SPIN in the US that established MySpace as the exclusive distributer for their digital magazine. He wrote the marketing plan that distributed the Pennywise album, Reason to Believe, for free to more than 500,000 users, courtesy of a sponsor. Nate also oversaw MySpace Music’s advertising during his tenure at the company.

Nate got his start in the industry as a tour manager while he was finishing college at Syracuse University. Traveling the world for two years with multi-Grammy Award winning artist Ozomatli, he quickly picked up on the intricacies of the business from deep inside its trenches.

Bringing his experience in artist management from the road, and his grasp for online marketing and programming, Nate’s background complements the vision of The Collective and helps to offer a valuable and unparalleled service to its clients.